Are you planning to introduce your product to a new market or open a new business? Then the first thing you need to understand is the psychological characteristics of your target audience. Because, as you know, people always make their choices depending on individual psychological peculiarities. Some people pay attention to a product design, for others quality is what matters the most, and the third ones choose a product by its price. So what "lever" should you pull in order your business to be successful?
In order not to waste money on testing your own theories about the needs of your target audience, we offer a much cheaper and more reliable method - conducting scientific psychological research.
You will receive reliable statistics that will build effective interaction with a selected group of people.
HOW DO WE RESEARCH THE PSYCHOLOGICAL CHARACTERISTICS OF THE TARGET AUDIENCE?
The first thing you need to do is contact us with your request. If you are not yet able to specify the needs of the business, a specialist of the Institute will help you to clarify the request. It usually helps to identify priority areas.
Further, the Institute of Applied Psychology and Psychotherapy develops and carries out research on the psychological factors of decision-making in a turnkey format. Comprehensive services consist of the following stages:
- formulation of hypotheses that require verification;
- preparation of methodology and scenario (pipeline) for conducting the research;
- target audience segmentation;
- data collection in the form of interviews, questionnaires and other methods;
- data processing into a statistical report.
The results obtained will help your analytics team direct the company's efforts to achieve the best results.
We guarantee confidentiality of information about our customers, as well as non-distribution of results to third-party organizations.
WHAT IS THE DURATION OF SUCH RESEARCH?
Our team needs at least three weeks to prepare and conduct the research. During this period, we will be able to cover a sample of respondents from 500 to 700 people. Accordingly, it will take more time to conduct larger-scale studies.
As for the price of research conducted by the Institute of Applied Psychology and Psychotherapy, it is calculated individually. Each project is unique, so contact us for a free consultation to discuss everything.
